Cove Wishlist
Pricing
Last updated 2026-10-22
Cove Wishlist is free to start, and paid plans add more. Prices are in US dollars per month. Every charge is billed through Shopify, on your Shopify invoice: there are no usage charges, no setup fees, and we never ask for card details. You choose, change or cancel a plan on Shopify’s plan page, which opens from the app’s Plans screen. Every paid plan starts with a free trial, which Shopify shows before you confirm.
Free: free
The full storefront wishlist, to try Cove or run a small store.
500 wishlist actions a month.
- Hearts on product pages and cards
- Wishlist page and header link
- Guest wishlists that merge on sign-in
- My wishlist in customer accounts
- Design: icons, colors, labels and positions
- Storefront in English, French, German, Spanish, Italian and Dutch
- Importer for other wishlist apps and CSV files, with a dry-run preview
- 30 days of analytics
- Storefront JavaScript API, events and custom elements
Starter: $29.99 per month
Sharing and wishlist alerts for a growing store.
3,000 wishlist actions a month, 30-day free trial.
- Everything in Free
- Shareable wishlists
- Back-in-stock email alerts
- Price-drop and low-stock email alerts
- Wishlist reminder emails
- Save for later from the cart page and cart drawer
- Shopify Flow triggers
- Email support
Pro: $59.99 per month
Named lists, full design control and a year of analytics.
10,000 wishlist actions a month, 30-day free trial.
- Everything in Starter
- Multiple named lists
- Custom icons and custom CSS
- Animations and social proof
- Save your own design presets
- 12 months of analytics with CSV export
- Weekly or monthly wishlist summary email
- Wishlist events for Meta, Google, Klaviyo and Omnisend
- Available to Shopify Plus stores
- Priority email support
Premium: $99.99 per month
The highest limit, with support within one business day.
25,000 wishlist actions a month, 30-day free trial.
- Everything in Pro
- Wishlist revenue reporting
- REST API
- Priority support within 1 business day
What counts as a wishlist action
One action is a shopper adding an item to a wishlist, from your storefront or their customer account. Removing items, moving them between lists, sharing a list, adding to cart and importing lists from another app don’t count. The count starts again on the first day of each month (UTC).
When a store reaches its plan’s monthly actions, new saves pause until the next month or an upgrade, and shoppers see a short notice that the item couldn’t be saved. Upgrades apply at once.
Your wishlists are never deleted
There is no lifetime storage cap on any plan. Reaching a monthly limit never removes saved items: every wishlist your shoppers built stays visible and keeps working, and nothing is evicted to make room. If you move to a lower plan, your shoppers’ lists and your saved settings are kept; features above the new plan pause until you upgrade. Only two things are ever cleared: items a shopper removed, after 90 days, and your store’s data when Shopify asks for it to be erased after you uninstall.
Shopify Plus
Starter is not available to Shopify Plus stores. Plus stores can use Free to try the app, then Pro or Premium.
Questions about plans? Read the FAQ or email contact@stackcraftdigital.co.uk.